Privacy policy.

This Privacy Policy explains how Lullabies FZE collects, uses, stores and protects personal information when you use this website, contact Lisa, download a resource, join a course, book a consultation, buy a product or use the members area.

Lullabies provides education, lactation support, sleep support and family wellbeing services. Some information you share may relate to your baby's feeding, sleep, health history or family circumstances. We treat that information as sensitive and only ask for what is needed to provide the service you requested.

Who is responsible for your data

Lullabies FZE is responsible for the personal information collected through this website and through direct contact with Lisa Adair. You can contact us at hello@lullabies.ae or by WhatsApp using the contact details shown on the website.

This policy is written for families in the UAE and for international clients who use Lullabies remotely. It is intended to reflect practical UAE Personal Data Protection Law principles and GDPR-style rights where they apply.

Information we collect

We collect information you choose to give us and limited technical information created when you use the website.

• Contact details such as your name, email address, phone number, WhatsApp number and location.
• Enquiry details such as your baby's age, sleep, feeding or family situation, appointment preferences and messages sent through forms, email, WhatsApp or Calendly.
• Booking and purchase details such as the service, course, product, price, currency, order reference, payment status and gift recipient details when relevant.
• Course and members-area details such as login email, access grants, lesson progress and downloaded materials.
• Marketing preferences, including newsletter or free-guide signups and unsubscribe status.
• Technical and analytics data such as page views, click events, approximate device/browser information, referral source, error logs and performance data.

How we collect information

• Website forms, including contact forms, newsletter signup and free eGuide requests.
• Direct messages by WhatsApp, email, phone and social media.
• Booking tools such as Calendly.
• Checkout and payment tools such as Stripe.
• Course, product and members-area systems connected to this website.
• Cookies, analytics, security and performance tools that help us operate and improve the site.

How we use your information

• To reply to enquiries and decide whether Lullabies is the right support for your family.
• To book, deliver, reschedule and follow up on consultations, classes, courses and digital products.
• To process purchases, refunds, invoices, course access, gift vouchers and order confirmations.
• To send resources you requested, such as free guides, course materials or account login links.
• To send marketing emails only where you have asked to receive them or where the law allows it, with an unsubscribe link in each email.
• To measure site performance, understand which pages and calls to action are useful, troubleshoot errors and protect the site from abuse.
• To meet legal, accounting, tax, dispute-resolution and regulatory obligations.

Sensitive family and child information

Families sometimes share details about pregnancy, birth, feeding, sleep, allergies, medication, weight gain, medical history, household routines or a child's wellbeing. We use this information only to provide the support requested and do not sell it or use it for unrelated marketing.

Lullabies does not provide emergency medical care or medical diagnosis through this website. If you share information suggesting an urgent clinical concern, Lisa may advise you to contact your paediatrician, midwife, emergency services or another qualified healthcare professional.

Service providers we use

We use trusted third-party services to run the website and deliver services. They process information only as needed for their role.

• Sanity for website content management.
• Supabase for members-area access, authentication and related records.
• Stripe for checkout, payment processing and payment records.
• Calendly for discovery-call and appointment scheduling.
• Resend and Flodesk for transactional email, lead magnets and email marketing.
• WhatsApp, email and phone providers for direct communication.
• PostHog, Vercel Analytics and Vercel Speed Insights for analytics, conversion events and performance signals.
• Sentry for error monitoring and technical diagnostics.
• Mux for protected course video delivery where applicable.

Payments

Payments are processed by Stripe. Lullabies does not store full card numbers. Stripe may process payment details, billing details, fraud-prevention signals and transaction records under its own privacy terms. We keep order and payment status information needed to fulfil your purchase, handle refunds and meet accounting obligations.

Analytics and conversion tracking

We track practical website events such as booking-call clicks, WhatsApp clicks, free-guide downloads, contact form submissions, checkout starts and completed purchases. This helps us understand what is working and where families get stuck. Analytics events are not intended to include private health information.

Cookies and similar technology

The website may use cookies or similar browser storage for essential site functions, analytics, error monitoring, currency preferences, checkout, member login and security. You can control cookies through your browser settings, but some features may not work properly if essential cookies are blocked.

When we share information

We do not sell personal information. We may share information with service providers listed above, with professional advisers where needed, with payment and fraud-prevention providers, with regulators or authorities where legally required, or with another provider if you ask us to make a referral.

International transfers

Some providers store or process information outside the UAE. Where information is transferred internationally, we expect providers to use appropriate contractual, technical and organisational safeguards.

How long we keep information

• Enquiries that do not become bookings are usually kept for up to 24 months unless a longer period is needed for context, safety, dispute handling or legal reasons.
• Client consultation, course, order, invoice and payment records may be kept for up to seven years to meet accounting, tax, legal and professional record-keeping needs.
• Email marketing records are kept until you unsubscribe or ask us to delete them, subject to suppression-list requirements.
• Analytics, technical logs and error records are kept for the period configured in the relevant provider tools and are reviewed periodically.

Your rights

Depending on where you live and the law that applies, you may have rights to access, correct, delete, restrict or object to the use of your personal information, withdraw consent, request a copy of your data, or complain to a data protection authority.

To make a privacy request, email hello@lullabies.ae. We may need to verify your identity before acting on the request. Some records cannot be deleted immediately where we need them for legal, accounting, safety or dispute-resolution reasons.

Children's privacy

The website is for adults. Parents, guardians and carers may share information about babies or children so Lullabies can provide support. Children should not submit personal information through the website themselves.

Security

We use reasonable technical and organisational measures to protect personal information, including access controls, HTTPS, trusted service providers and limited internal access. No online system is perfectly secure, so please avoid sending highly sensitive medical documents unless Lisa has specifically asked for them and confirmed the best channel.

Changes to this policy

We may update this policy when our services, tools or legal obligations change. The latest version will always be published on this page with a new last-updated date.